Overview
White Heart Jewels ("we", "our", "us") is a Canadian-registered wholesale supplier of lab-grown diamond melee, based in Toronto, Ontario, with a buying office in Surat, India. We respect the privacy of the trade buyers who contact us and handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy legislation.
This policy explains what information we collect through our website at whiteheartjewels.com, why we collect it, how we use it, and the choices you have regarding your information.
Who this policy applies to
This policy applies to verified trade buyers and trade applicants who interact with us through our website, by email, or through other channels. We do not sell to consumers and do not knowingly collect consumer information. If you are not a verified trade buyer or trade applicant and you have contacted us in error, please let us know and we will discard your information promptly.
Information we collect
We collect only the information you voluntarily provide when you:
- Request a quote or sample through our inventory order forms
- Apply for a trade account through our contact form
- Email or otherwise contact us directly
The information we may collect includes:
- Business or trade name
- Contact person's name
- Business email address
- City and province (or country, if outside Canada)
- Phone number, if you provide it
- Details of your inquiry — including sizes, quantities, grades, and intended use
- Business registration documents you submit for trade verification
We do not currently use cookies, tracking pixels, or third-party analytics services on this website.
How we use your information
We use the information you provide for the following purposes only:
- To respond to your inquiry and provide quotes, samples, or other requested information
- To verify your trade status before opening a trade account
- To process orders, including arranging shipping and invoicing
- To maintain ongoing business correspondence and account records
- To meet our legal and regulatory obligations under Canadian law, including tax record-keeping requirements
Disclosure to third parties
We do not sell, rent, or trade your personal information. We may share your information only with:
- Couriers and shipping providers, to deliver your orders
- Our payment processor, to issue invoices
- Government authorities, when required by law
- Our buying office in Surat, India, when fulfilling a specific order
We do not provide your information to third parties for their own marketing purposes.
Storage, security, and retention
We store your information on services that meet reasonable security standards for small business use. Email correspondence is stored in our Google Workspace account; order records are kept in encrypted storage.
We retain your information for as long as your trade account is active, plus the period required by Canadian tax law for record-keeping (currently six years from the end of the relevant fiscal year).
Your rights under PIPEDA
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Withdraw consent for us to hold or use your information, subject to our legal record-keeping obligations
- File a complaint with the Office of the Privacy Commissioner of Canada
To exercise any of these rights, contact us at trade@whiteheartjewels.com.
Cross-border information
We are based in Toronto, Canada, and our buying office is in Surat, India. When fulfilling orders, your business name and order details may be communicated to our Surat office. By submitting an inquiry or placing an order, you consent to this cross-border communication of business information for fulfillment purposes.
Changes to this policy
We may update this policy from time to time. The effective date at the top of this page indicates when the policy was last updated. Material changes will be posted here.
Contact
For privacy questions, requests, or complaints:
trade@whiteheartjewels.com
White Heart Jewels — Toronto, Ontario, Canada